Resources Library by ANA

What you should know about online samples

After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Reg Baker

June 15, 2015

Shedding the chastity belt

India has been a latecomer to the sexual revolution. It is only now that society and brands are having to acknowledge and respond to the Indian woman's demand for sexual equality and everything that comes with it. This paper discusses implications...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar

Company: KANTAR TNS Malaysia

June 15, 2015

Shedding the chastity belt

India has been a latecomer to the sexual revolution. It is only now that society and brands are having to acknowledge and respond to the Indian woman's demand for sexual equality and everything that comes with it. This paper discusses implications...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar

Company: KANTAR TNS Malaysia

June 15, 2015

Innovation inspiration from the World Without Web (wWw)

Digital disruption has become the driving force behind innovation, enabling the creation, delivery and support of products and services in a cheaper, quicker and more convenient manner, radically changing both business and society. Although similarly...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa, Tony Salvage

Companies: ORC International Ltd, Toluna

June 15, 2015

Modern killer disease uncovered

It has until now been difficult to conduct large-scale studies in emerging markets efficiently, quickly and accurately. Whereas mobile offers the perfect platform to do that, it has not yet been fully embraced by the market research industry. In this...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Nico Jaspers, Wander Meijer

Company: Dalia Research

June 15, 2015

Turning data and asian consumer insights into action

Join this highly interactive talk show - with an impressive line-up of industry thought leaders - who will share novel regional insights and describe their own experiences with new technologies and approaches, and how it can create customer-centric...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Gemma Calvert, Chris Neo, James Parsons, Martin Roll, Rinita Singh

June 15, 2015

Measuring pricing power of a global brand in an Asian market

In a country of 1.2 billion people, where over 6 million small stores form the key distribution channel, magic price points, coinage, penetration packs and regional tastes determine pricing power. Facing low cost regional and global competitors, and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Don Sexton, Kamal Sen, Ruchira Jain, Venu Gorti

June 15, 2015

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts.Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Henry Cheang, Stephen Paton

June 15, 2015

Powerfully passive

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Alice He, Ashok Sethi, Qun Ge

Company: GfK

June 15, 2015